Our style


The best form of communication is the simplest. One message. One call to action. We take your brief and distil it into a crystal clear story. Then we press record.


We ask lots of questions. We listen openly. We also jump inside the hearts and minds of your audience. Then we create something you and they will love.


Content creation is not a transaction. It’s a partnership. You’ve got the story. We’ve got the concepts. Share your truth and we’ll take care of the rest

Our faces


Ben McEwing

Founder/ Creative Director

Ben founded Carben in 2008 with a desire to make videos with depth. With a background in market research and an intuitive edge, Ben writes, directs and sometimes acts in all matters of visual content. He is on a mission to help the world connect… one story at a time… lightly dipped in that delicious red vinegar you get at dumpling houses. P.S. does he know Altruman?



Jess O’Farrell


More than a producer, Jess gets shiiiiieeeet done. Like the Hindu goddess Durga with a cabillion arms, nothing’s beyond her reach. She’s a creative powerhouse and can-do master. She also freelances as the protector of the righteous and destroyer of evil. It’s money in her pocket. (Ben wrote this: it’s all true.)